Film Opening

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

From the beginning of the course until now I have learnt a lot.

Starting from the continuity exercise and the Life on Mars exercise which is posted on my blog I have gained technological knowledge through specific shots and order of shots that I have been taught. I have also learnt the meaning of different keywords and how to use different technologies throughout the course. For example, mise en scene is a French word to describe everything within the shot. I have also learnt the rules when recording such as using 180 degree angle.

The continuity exercise allowed me to learn about the 180 degree rule when I'm filming so that the shots look right and all flows seamlessly. Editing was a key theory in this exercise, as I had to ensure each shot was in the correct order and that the length of each shot was right to create one single, smooth piece of action. In doing this I had to use the cutting tools to help me aid my way through cutting pieces of filming out that were not necessary.

From the Life on Mars exercise, I learnt about timing so that each shot fit perfectly with the original version and matched the timing of the sound.

Also I developed my knowledge of editing the shots at the correct timing so that they would flow well, but also so they matched the music and sound effects.

In my media product of my film opening, I have learnt the importance of the micro elements such as, editing, sound, lighting and mise en scene. I have used these elements to attract a large audience, including my target audience of teenage girls and boys.

I had to think about many factors whilst creating my film opening which all contributed to my finishing product. These elements all made my media product look realistic and enjoyable to watch.  I also had to choose audio that suited the genre of the product I created.  Finally I had to add my titles to my product to show who featured in my filming and all the background workers that helped me. This all added to my learning and understanding of my media product

What have you learnt about technologies from the process of constructing this product?

Throughout the practical side of AS media i have explored and learnt about new technologies which have gained me many skills which have enabled me to create my title sequence. 

Here are the main technologies that i have gained skills from:

How did you attract/address your target audience?

During my opening sequence i tried to include factors that would attract my target audience of teenage girls. To do this i added in shots of make up which would straight away attract the target audience as this is something a stereotypical girl would use.
Other factors that would attract a teenage girl would be the school uniform that the main character is wearing.
The setting of the first shots is also in a girl bedroom. This is somewhere many girls hang out together, therefore this would address teenage girls.

I interviewed a teenage girl who watched my film opening to see exactly what she thinks about my title sequence, this is what she had to say:

What most appealed to you in 'Imperfections'?
"I felt the most appealing feature within your title sequence was the fact it was set in an 'every-day' environment, this would attract many girls such as myself, as i spend a lot of my time at home, in my bedroom. Also the make up and mirror used in the sequence were used very well as i often put make up on in the mirror."

Does this film opening remind you of other films that are in the market?
"Yes. Even though i haven't watched the whole film yet, i can imagine it being a great film for teenage girls like me to watch. I can imagine the film being a lot like other films such as, mean girls or 27 dresses. These are both romantic comedies that i have enjoyed watching."

Do you think you would relate to the main character of Sloane, from what you have already seen?
"Yes, her character looks friendly and quirky. I enjoy these characteristics and i can't wait to watch the rest of the film."

Who would be the audience for your media product?

To help me find out who my target audience would be, i interviewed a typical teenage girl and asked her a few questions about her favourite movie genre. This helped me think about what i was going to base my media product around and how it would attract my target audience of teenage girls. This made the planning for my media product much easier as i was able to base the information i gathered around teenage girls.

What kind of media institution would distribute your product and why?

Columbia pictures would distribute my media product as films such as 'Friends with benefits' were distributed by them. I think they would distribute my media product as it is a similar film to friends with benefits. It is the same genre (romantic comedy) so therefore may like my ideas.

20th century fox may also distribute my film as they have also distributed many films like mine, such as, 27 dresses (romantic comedy).
These are both big distributors that are popular in today's movie scene.

I feel i would choose 20th century fox as my final choice of distributor as they are very popular and after a release in cinemas i would be able to release my film on DVD and blue-ray.

How does your media product represent particular social groups?